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#bravehood

Humanizing a brand through motion

Role

Motion Designer

Team

Erich Bendl

Thomas Bendl

Year

2023

Tools & Skills

Motion Design

After Effects

Overview

Designing a motion toolkit.

Szenario Design developed the visual identity for #bravehood, a charity campaign supporting children in Ukraine through merchandise featuring licensed lyrics from global musicians. To reinforce the campaign’s message of shared humanity, I was brought in to create a motion toolkit that brought the identity to life—equipping the team with flexible tools to translate their messaging into compelling visual expressions.

Individual movements.

Unlike most motion systems, each heart icon was designed with its own distinct personality and movement. Like children, no two behave the same—giving the system a more human, expressive feel.

Pattern 1

Collective movement.

Change begins with one. As a single heart starts to move, others follow—building momentum through collective action.

Pattern 2

Dancing colors.

We can't forget the role of music. Color moves in rhythmic exchange to reinforce the campaign's positivity.

Overview

Designing a motion toolkit.

Szenario Design developed the visual identity for #bravehood, a charity campaign supporting children in Ukraine by selling merchandise that featured lyrics licensed by global musicians. To help emphasize the brand’s messaging of shared humanity, I was brought in to create a motion toolkit that could help bring the brand to life, and provide the tools so #bravehood could easily turn their messaging into tangible visuals.

Pattern 2

Dancing colors.

We can't forget the role of music. Color moves in rhythmic exchange to reinforce the campaign's positivity.

Pattern 1

Collective movement.

Change begins with one. As a single heart starts to move, others follow—building momentum through collective action.

Pattern 2

Dancing colors.

We can't forget the role of music. Color moves in rhythmic exchange to reinforce the campaign's positivity.

Pattern 1

Collective movement.

Change begins with one. As a single heart starts to move, others follow—building momentum through collective action.

Individual movements.

Unlike most motion systems, each heart icon was designed with its own distinct personality and movement. Like children, no two behave the same—giving the system a more human, expressive feel.