GRDS Conference
GRDS Conference
Reframing a conference around a new value proposition
Reframing a conference around a new value proposition
Role
Designer
Team
Thomas Hull (Mentor)
Tools & Skills
Brand Strategy
Brand Identity Design
Motion Design
Overview
Revamping for modern context and relevance.
Each year, SCAD’s Graphic Design department hosts a student conference featuring workshops, talks, and competitions. With the last couple conferences being mainly virtual due to COVID, the the department wanted to revive the event’s spirit—bringing back community, energy, and inspiration. We redefined the experience with a typographic identity that is energetic and sprawling–representing spreading ideas, having conversations, and optimistic for the future.
Each year, SCAD’s Graphic Design department hosts a student conference featuring workshops, talks, and competitions. With the last couple conferences being mainly virtual due to COVID, the the department wanted to revive the event’s spirit—bringing back community, energy, and inspiration. We redefined the experience with a typographic identity that is energetic and sprawling–representing spreading ideas, having conversations, and optimistic for the future.
