Problem
Siloed teams make contradictory decisions and waste research budget
A global strategy team at a Fortune 500 automaker spent years and millions of dollars collecting consumer insights. However, these insights lived across scattered decks, documents, and teams. The fragmentation led to contradictory decisions and no shared vision.
Approach
A client workshop revealed two insight categories that shaped our design approach
After speaking with stakeholders, we found that their insights split into two distinct categories. Treating them the same way would make both less effective, so we outlined two different design approaches.
Narrative insights
Help the team stay aligned on product narrative and mission.
Functional insights
Help the team make better-informed decisions faster and more easily.
Interaction Design
Static insights turned into engaging interactions
Progressive disclosure and scroll-based animations transformed dense diagrams and content into experiences users could explore at their own pace.
Database Architecture
A modular database that scales as research grows
To create frictionless growth, we designed our database navigation and architecture to be modular. Strategists could seamlessly build out sections, add insights, and add content without disrupting existing interaction patterns.
Design system
German engineering, expressed through the interface
The design system and UI reflect the qualities of German engineering found in the car and brand: sharp corners, high-contrast type and colors, and informative microinteractions.
A monochromatic, dark-mode palette creates a focused and restrained environment.
A flexible typographic scale enables expressive and clear compositions through visual hierarchy.
Results
Our platform helped grow the client's research program
+800 Insights
0→1 in 6 months
We attribute the quick turnaround to our collaborative, systematic design approach.